e-business momentum and evolution in the retail industry
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چکیده
The emergence and tremendous growth of the new economy has unleashed powerful forces that are reshaping the retail industry at an unprecedented rate. Everything from customer relationships to branding to supply chain management is impacted by this revolution. Given the dynamics at work in the new economy, retailers are struggling to strike a balance between maintaining operational excellence and implementing necessary changes.
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تاریخ انتشار 2001